Choosing a diamond or other gemstone

The main thing to realize when you consider Solid Gold Jewelers for your purchase or repair, is that with Russ Peterson and Gerry Taylor, quality comes first, price second. "We want our customers to wear and enjoy their purchase from Solid Gold for many years to come," says Gerry "So, we make sure they walk out the door with a product that will do that for them.

"Most people want to know what they're buying, but few know anything about diamonds and other gemstones. So, we take the time to explain to them why the value is where it is in the stone, why its one clarity and not another, the color and cut. We think it helps them make a better decision, whether they buy the stone from us or someone else.

"Some of our customers come in looking for something that excites them, others bring their idea in on a piece of paper. For those people, we custom make the design they want, having a wax mold created in which the ring will be cast.

"We stock a lot of different mountings and can quickly change ring heads and set the stones, which gives the customer more versatility to decide the quality and cut of stone they want mounted in the ring. And we can do that overnight, if necessary, to satisfy that customer.

"The bottom line is this: you have to have confidence in where you're buying the stone, the people you're dealing with. We've been here 24 years, we stand behind our product with a written appraisal, and warranty our rings for a year, longer if there's a manufacture defect that is discovered later. Cleaning and checking twice a year is a free service with any ring we sell."